Durante uma entrevista ao InkedMag.com, CM Punk foi questionado sobre a sua motivação para o angle do Verão do ano passado e com a realização da "shoot" promo. Punk respondeu:
"Pure boredom. That and my belief that I have my fingers on the pulse of what our audience wants way more than management. I think that it's important for me and for any other Superstar that works for the company to be in the public eye, to be out there, to be considered celebrities. TMZ sees me on the street now and they want to ask stupid questions like they would with some phony like Tom Cruise. We're on television and we seem to have this one niche audience, and I want to expand way beyond that."
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